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VisualCalc Releases New Whitepaper Focused on Website Calculators

Free Whitepaper Outlines How Website Calculators Help Financial Institutions Increase Custom Acquisition, Improve Custom Satisfaction and Retention, and Reduce Transaction Costs

El Dorado Hills, Calif. – January 5, 2012 – VisualCalc, a leading provider of web-based analysis software, today released a new whitepaper– the VisualCalc Calculator Whitepaper – that explores a variety of topics related to website calculators and online decision support tools. This free whitepaper, which is available on VisualCalc’s website at, outlines the need for, and benefits of, the deployment of website calculators and other customer decision support tools on financial institution websites.

The current economic and technology environment has created both challenges and opportunities for financial institutions. As more of the consumer banking experience moves to the Internet - today there are over 60 million Internet banking users in the U.S., and approximately 60% of adults do some form of online banking - financial institutions are looking for ways to harness this trend in order to improve overall profitability.

Website calculators provide financial institutions with an effective tool for capitalizing on this evolving market environment. Website calculators can provide financial institutions with a number of benefits, including:

·      Improve customer satisfaction

·      Reduce customer churn

·      Minimize cross-institution price shopping

·      Stimulate cross-selling and up-selling

·      Improve lead conversion and custom acquisition

·      Reduce transaction costs

“The rapid adoption of the Internet and online banking has created both challenges and opportunities for financial institutions,” said AmitMazumdar, CEO of VisualCalc. “Website calculators and decision support tools, like our VisualCalc Calculators, can help these institutions harness this trend and use it to their maximum advantage.”

About VisualCalc
VisualCalc ( provides interactive, graphical website calculators, decision support tools, and guided selling solutions. Organizations can embed these intuitive tools on their website and other electronic media to help their customers and prospects effectively evaluate their products and services, leading them to the best possible purchasing decision. These online tools help organizations generate leads, close prospects, improve customer satisfaction, and optimize their product sales mix. VisualCalc’s calculators and tools feature an interactive, intuitive user interface that enables dynamic “what if” analysis, yet still offer universal platform support across both desktop and mobile devices. These tools can be fully customized for an organization’s functional requirements and branding standards. VisualCalc’s tools can also be integrated with 3rd party systems and databases, providing users with a personalized, comprehensive basis for their analysis. VisualCalc is a privately held company headquartered in El Dorado Hills, California.

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Bob Bennett
Media Relations
VisualCalc, Inc.