user analytics

Deposit Allocation Tool

Help Determine Customers’ Optimal Deposit Allocation

The VisualCalc™ Deposit Allocation Tool is a web-based sales tool that helps banks determine a customer’s optimal deposit allocation across a variety of their deposit products. The tool can be used internally by a bank’s associates to help establish and cultivate relationships with customers and prospects. The Deposit Allocation Tool can also be deployed on a bank’s website for direct us by their end customers and prospects.


Guided Selling Solution & Relationship Builder

The Deposit Allocation Tool is an interactive, graphical web-based tool that can be used by the bank’s associates as a “guided selling solution and relationship builder”. The Deposit Allocation Tool establishes a standardized, pro-active sales process for all associates to follow. The tool guides associates through their interaction with bank customers and prospects, helping them make the best possible recommendation regarding the allocation of the customer’s deposits across the bank’s deposit products. This, in turn, can help the bank improve customer satisfaction and retention, increase overall deposits, and gain market share.

Custom Tool Recommends Ideal Customer Account Allocations

The Deposit Allocation Tool takes a series of inputs, including data about the customer’s financial objectives and deposit balances, and then processes this through an allocation analysis engine that contains bank-specific information regarding their deposit products. This deposit product information includes account types, interest rates, and business rules (e.g., minimum deposit amounts). Based on this analysis, a customer’s deposit balances are automatically allocated across the bank’s deposit products to maximize the customer’s return. The recommended allocation is visually displayed in a set of easy-to-interpret charts and graphs.

Support Advanced, Interactive “What If” Analysis

In addition to the recommended allocation, The Deposit Allocation Tool also enable associates or customers to perform interactive “what if” analyses by varying some of the inputs and dimensions on the tool. The results of these “what if” analyses are displayed in an “alternative solution” section of the tool.

Easily Customizable for Your Needs

The Deposit Allocation Tool is a configurable sales tool that can easily be customized for use by any bank. On top of its pre-configured allocation analysis engine, the tool can quickly and easily be configured to incorporate a given bank’s specific needs, including account types and names, interest rates, and business rules. The tool can also be customized to incorporate the bank’s branding and graphical standards, so that the tool has a consistent “look and feel” with the bank’s other marketing properties and collateral.