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Monitor and Manage Your AdWords and PPC Campaigns |
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Improve the Effectiveness of Your Google AdWords Campaigns
VisualCalc™ AdWords Dashboards are easy, affordable web-based dashboard software solutions that can significantly improve the performance of your Google AdWords and other PPC (pay-per-click) campaigns. They help you transform your complex PPC data into interactive, easy-to-interpret graphs and charts that enable you quickly identify and act on issues and opportunities, maximizing the effectiveness and ROI of your PPC programs. Unlike other solutions on the market, VisualCalc AdWords Dashboards are flexible, customizable dashboard software solutions that enable the display and analysis of virtually any combination of PPC data.
An Attractive Solution for Search Engine Marketing (SEM) Firms
VisualCalc AdWords Dashboards are a great service for SEM firms to offer clients as part of their overall solution package. Not only do they help these firms manage their clients' programs, they also provide a visual, interactive vehicle for communicating PPC campaign performance improvements to their clients. If desired, SEM companies can even create accessible sub-accounts for each of their individual clients, enabling their clients to perform their own analysis on the PPC results data. We offer special partner pricing for SEO and SEM firms - please contact us for details.
Turn Your AdWords Data into Meaningful Insight
VisualCalc AdWords Dashboards turn your raw AdWords/PPC data into graphical performance indicators, such as clicks vs. impressions, conversions by ad group, click through rate by keyword, etc. Indicators can be created for virtually any combination of Google AdWords or PPC data. These indicators are expressed by a variety of graph formats of your choosing, including bar charts, pie charts, line graphs, gauges and heat maps. Each time the underlying AdWords/PPC data changes, the indicators that use this data are automatically updated. Google AdWords indicator graphs are then grouped into customized AdWords dashboards that provide a visual, easy-to-understand view into the performance of your Google AdWords campaigns. VisualCalc AdWords Dashboards provides immediate, visual answers to you key AdWords questions, such as:
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Which campaigns, ad groups and keywords are delivering the best return on investment (ROI)?
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How are key measurements such as impressions, clicks and conversions trending over time?
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Which keywords are generating the most clicks, conversions and sales?
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How do effectiveness measures such as click through rate (CTR) and conversion rate compare across ad groups and keywords, and how are they trending over time?
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What are the causal factors behind changes in clicks, conversions and impressions?
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Learn More about VisualCalc AdWords Dashboards
To learn more about how VisualCalc AdWords Dashboards can benefit your organization, Contact Us and we will be happy to answer your questions or provide you with a live demo that highlights key features and capabilities. We also have a Quick Tour demo that provides a high-level overview and example scenario, and a free Test Drive dashboard that is pre-loaded with sample Google AdWords data. We look forward to hearing from you!
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