Press Releases VisualCalc Announces New Dashboard and Analysis Software for Pay-Per-Click Advertisers The VisualCalc™ AdWords Dashboard Helps Online Advertisers Maximize the ROI of their Pay-Per-Click Advertising Campaigns El Dorado Hills, CA - February 11, 2008 - VisualCalc, the leading provider of web-based analysis software, today announced the availability of the VisualCalc™ AdWords Dashboard, a dashboard and analysis software solution for pay-per-click (PPC) advertisers. The VisualCalc AdWords Dashboard helps online advertisers and Search Engine Marketing (SEM) companies monitor, analyze and manage their Google AdWords and other PPC campaigns. The VisualCalc AdWords Dashboard transforms complex PPC data into interactive, easy-to-interpret groups of graphs, called “dashboards”. These dashboards help advertisers quickly identify and act on opportunities and issues, maximizing the effectiveness and ROI of their PPC programs. Unlike other solutions in the market, the VisualCalc AdWords Dashboard is a flexible, customizable solution that enables the display and analysis of virtually any combination of PPC data. In addition, the VisualCalc AdWords Dashboard provides SEM companies with a visual, interactive vehicle for communicating PPC campaign performance improvements to their clients. If desired, SEM companies can even create accessible sub-accounts for each of their individual clients, enabling their clients to perform their own analysis on the PPC results data. "VisualCalc AdWords Dashboard is a great tool that helps our marketing strategy firm analyze data in an engaging, interactive format," said Sonia Raval, Manager of Reporting and Data Analysis for Camelot Communications. "We use it to analyze not only search marketing data, but also other data in a variety of formats, including online media campaigns and financial reports. We also love the fact that it is very budget friendly." The VisualCalc AdWords Dashboard provides immediate, visual answers to key PPC questions, such as: Which campaigns, ad groups and keywords deliver the best return on investment (ROI)? How are key PPC measurements such as clicks and conversions trending over time? Which keywords are generating the most clicks, conversions and sales? How do effectiveness measures such as click through rate (CTR) and conversion rate compare across ad groups and keywords, and how are they trending over time? What are the causal factors behind changes in clicks, conversions and impressions? "The VisualCalc AdWords Dashboard helps organizations manage their Google AdWords and other PPC campaigns, leading to quicker, better informed decisions," said Amit Mazumdar, founder and CEO of VisualCalc. "This affordable, easy-to-use solution can benefit PPC advertisers of all types and sizes - including individual consultants, SEM companies, and companies managing their PPC programs in house." VisualCalc AdWords Dashboard is available and shipping to customers today. Pricing varies depending on the number of users and a company’s hosting requirements. For more information, visit www.visualcalc.com About VisualCalc VisualCalc is the leading provider of easy, affordable, web-based analysis software that helps companies of all sizes grow and manage their business. Since its founding in 2000, VisualCalc has been focused on its vision of making the analysis of complex data accessible to the everyday user. VisualCalc's unique combination of technology and expertise helps consumers and businesses alike analyze complex data quickly and easily, resulting in better, faster decisions. VisualCalc's analysis software includes two categories of products: 1) VisualCalc™ Calculators, which companies provide to their customers to help them quickly and easily evaluate their products and services, and 2) VisualCalc™ Dashboards, which help companies monitor and analyze their complex business data. VisualCalc is a privately held company headquartered in El Dorado Hills, California. For more information, visit www.visualcalc.com. For More Information: Bob Bennett Media Relations VisualCalc, Inc. 916-939-2020 bob@visualcalc.com Back