New Dashboard Software for AdWords and PPC Management

VisualCalc has announced the availability of the industry’s first standalone dashboard solution for Google AdWords and PPC (pay-per-click) advertising users – the VisualCalc™ AdWords Dashboard. The VisualCalc AdWords Dashboard helps online advertisers and Search Engine Marketing companies monitor and manage their Google AdWords and other PPC campaigns.

The VisualCalc AdWords Dashboard transforms complex AdWords & PPC data into interactive, easy-to-interpret graphs and charts that help PPC users quickly identify and act on opportunities and issues, maximizing the effectiveness and ROI of their Google AdWords and PPC programs. The VisualCalc AdWords Dashboard provides immediate, visual answers to key AdWords/PPC questions, such as:

• Which campaigns, ad groups and keywords are delivering the best return on investment (ROI)? 
• How are key AdWords measurements such as impressions, clicks and conversions trending over time?
• Which keywords are generating the most clicks, conversions and sales?
• How do effectiveness measures such as click through rate (CTR) and conversion rate compare across ad groups and keywords, and how are they trending over time?
• What are the causal factors behind changes in clicks, conversions and impressions?

The VisualCalc AdWords Dashboard turns raw AdWords/PPC data into graphical performance indicators, such as clicks vs. impressions, conversations by ad group, CTR by keyword, etc. Indicators can be created for virtually any combination of PPC data. These indicators are expressed by a variety of user-selectable graph formats, including bar charts, pie charts, line graphs, gauges and heat maps. These indicator graphs are then grouped into customized AdWords/PPC dashboards that provide a visual, easy-to-understand view into the performance of your AdWords/PPC campaigns.

An additional benefit of the VisualCalc AdWords Dashboard is that it provides Search Engine Marketing companies a visual, interactive vehicle for communicating PPC campaign performance improvements to their clients.

Companies can choose either to have VisualCalc host the VisualCalc AdWords Dashboard software, or deploy the software on their own servers. In the either case, the implementation process is quick and easy, and can usually be accomplished in a matter of minutes.