VisualCalc has just released a new whitepaper – the VisualCalc Calculator Whitepaper – that explores a variety of topics related to website calculators and online decision support tools. This free whitepaper outlines the need for, and benefits of, the deployment of website calculators and other customer decision support tools on financial institution websites.
The current economic and technology environment has created both challenges and opportunities for financial institutions. As more of the consumer banking experience moves to the Internet - today there are over 60 million Internet banking users in the U.S., and approximately 60% of adults do some form of online banking - financial institutions are looking for ways to harness this trend in order to improve overall profitability.
Website calculators provide financial institutions with an effective tool for capitalizing on this evolving market environment. Website calculators can provide financial institutions with a number of benefits, including:
- Improve customer satisfaction
- Reduce customer churn
- Minimize cross-institution price shopping
- Stimulate cross-selling and up-selling
- Improve lead conversion and custom acquisition
- Reduce transaction costs