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VisualCalc has just released a new whitepaper – the VisualCalc Calculator Whitepaper – that explores a variety of topics related to website calculators and online decision support tools.  This free whitepaper outlines the need for, and benefits of, the deployment of website calculators and other customer decision support tools on financial institution websites.

The current economic and technology environment has created both challenges and opportunities for financial institutions. As more of the consumer banking experience moves to the Internet - today there are over 60 million Internet banking users in the U.S., and approximately 60% of adults do some form of online banking - financial institutions are looking for ways to harness this trend in order to improve overall profitability.

Website calculators provide financial institutions with an effective tool for capitalizing on this evolving market environment. Website calculators can provide financial institutions with a number of benefits, including:

  • Improve customer satisfaction
  • Reduce customer churn
  • Minimize cross-institution price shopping
  • Stimulate cross-selling and up-selling
  • Improve lead conversion and custom acquisition
  • Reduce transaction costs

Spotlight ImageDuring this current economic crisis, our solutions can help you grow revenues and maximize profits. Our Management Dashboards  help you monitor key performance metrics that are critical to the success of your business, ensuring that you are operating at maximum efficiency.

In addition, our easy, web-based dashboard software automates this process, saving valuable resources and labor costs. Finally, our intuitive dashboard reports help improve the overall governance of your organization, which has become a critical hot-button over the last few years.

Our Website Calculators help your customers sort through the financial complexity and choices that have been created by this crisis. These website calculators serve as guided selling solutions, helping steer your customers towards the products and services that are most beneficial for their specific situation. This, in turn, can improve both your sales and customer satisfaction. Studies have shown that these types of interactive tools can double your conversion rates versus other types of website lead generation vehicles, such as simple forms.

Companies across the country are now recognizing the benefits that management dashboards can provide in these tough economic times. In a recent Aberdeen Research study completed in June 2009, 58% of the “Best in Class” companies they surveyed have already adopted management dashboards, and another 27% plan to adopt them within the next year. In addition, the survey, which included 283 companies, found a direct correlation between company performance and the use of management dashboard software.